Endura

Technical Cycle Apparel

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The Challenge

Fuel Endura’s growth by creating a cost-effective, scalable and differentiated creative approach for increasing sales.

The Ideas

Break through the market noise with a rugged visual style, creating an immediate differentiation to established sportswear brands. Focus on the product’s quality and technical advantages in the gritty, harsh elements. Create a direct design style with simple, impactful photography and minimal copy that can be leveraged across all product lines and easily replicated for in-house asset development.

The Results

In addition to a 40% sales uplift across all product lines, FK3’s campaign provided Endura with a cohesive brand identity and scalable platform for demonstrating the advantages of its market-leading products.

Categories

  • Advertising
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